Who can decide the future direction of intelligent massage chair?

Where is the next development direction of massage chair? I'm afraid it's a new topic for all Chinese massage chair brands to think about at present.

There are two main reasons for thinking about this: on the one hand, the annual production and sales of massage chairs in China have exceeded 2.3 million units (including sharing massage chairs) and become the world's largest massage chair market, which inevitably means that the competition intensity of the massage chair market, competition segment in the rapid upgrading and iteration. To stand out in these competitions is a question for every massage chair person to think about. On the other hand, as the sharing economy enters the "cold winter", the sharing massage chair is standing at the top of the wind and waves, falling into a dilemma. The future development of the massage chair is a problem that perplexes every massage chair brand.

Three Ages of Massage Chair Market in China

In fact, from the perspective of consumers, the development of massage chairs has actually gone through three eras.

The first era is the cost-effective era. China's massage chair trend began in the millennium, when massage chairs were a kind of "luxury" existence, not only a small number of models, but also expensive, and most of the foreign brands on the market. For example, the reason why the first self-owned brand can have development space depends on the "cost-effective drive". The weight of follow-up or joint venture massage chair competition is: the same price of massage chair spelling function, the same function of massage chair price.

With the increasing expansion of massage chair Market in China, more and more brands appear and foreign brands pay more and more attention to the Chinese market, cost-effective has gradually become the mainstream strategy of massage chair industry. Faced with the "flood" of cost-effective ratio, many brands have begun to transform, which extends the second era of "price-effective" era.

Here "product" refers to not only category, but also quality, but also brand. The most representative brand here is Yin Kang Lei. The emergence of sound recreation has achieved the "three unification" of category, quality and brand. It has not only become China's top massage chair industry, but also gained high-quality reputation in the market campaign.

In 2018, the AI industry began to land, and new intelligent technologies have been applied in many industries. New intelligent formats, such as unmanned driving, intelligent security, smart home, smart new finance, smart business services, are changing the business landing.

Intelligent diagnosis, convenience services of new retail formats and new consumer brands are emerging in an endless stream, constantly changing people's daily lives. Massage chair brands are now strengthening the product attributes of "intelligence" and "Zhilian", which naturally leads to the third era - the era of price-to-price ratio, which has just begun to take root, but has become a driving force that can not be ignored.

With more and more massage chair products, products are becoming more homogeneous, which requires the brand of massage chair to seek a new direction of development, intellectualization is undoubtedly in the right place. Among them, the massage chair industry "rookie" Yin Kangle has long been ahead.

It is worth mentioning that the Zhimian massage chair series has the function of automatic body shape detection. It can customize the massage itinerary according to the sitting person's body shape, so that each user has the most appropriate massage experience. In addition, it also carries an intelligent sleeping system which integrates sleep mechanics, ergonomics and intelligent technology, and solves the pain points of users who have difficulty falling asleep. It is reported that Yin Kangle is currently studying the effect of brain waves on sleep quality, by simulating the frequency of deep sleep, to find ways to extend the time of deep sleep. According to the relevant person in charge, there is a breakthrough in this technology at present, and in the near future, related products may be available to the world. And in the intelligent scene, Yin Leisure has spared no effort to create new products in 2019 or to carry a more intelligent operation platform to achieve voice control of massage chairs, video dialogue and the use of drama massage scene.

Of course, the intellectualization mentioned here is not only the intellectualization of products, but also the intellectualization of the whole supply chain, including intellectualized production lines and intellectualized warehousing.

Intelligent Production Line and Intelligent Storage

How to ensure production capacity, the key lies in the production line and warehousing.

In terms of efficient production, Yinkangle has the world's third largest massage chair production factory. The factory adopts EMS manufacturing execution system and pipeline operation higher than industry standard. Meanwhile, the pipeline adopts PGM imported automatic cutting machine from Italy and advanced Jiayin automatic high-speed baling machine, which can greatly improve efficiency.

The era of cost-effective has come. Intelligence has become the inevitable trend of massage chair development in the future. As a leading brand in Chinese massage chair industry, Yin Kang Le is one step to develop intelligent technology in an all-round way, from products to supply chains, to explore the answer to the development of massage chairs in the future.